Our Story

Since opening our doors in 1994, Frantz Diamonds has been the go-to spot in Roanoke for beautiful, timeless jewelry. Our story began when a little girl received a heart pendant from her grandmother, sparking an enduring love for jewelry. Today, we're a family-run shop known for our carefully chosen collection of jewelry, including the largest selection of estate pieces in the Roanoke Valley since 2007. We also offer custom designs, repairs, and antique restoration. At Frantz Diamonds, we believe in evolving with the trends while holding steadfast to the principle that "quality never goes out of style." We're here to help you find treasures that last.

Quality doesn’t go out of style.

Sherry Frantz,
Founder and Owner

Meet Sherry

Sherry kicked off Frantz Diamonds in her 20s, bringing together her unique mix of engineering smarts from Virginia Tech and a lifelong passion for jewelry. She has an eye for the tiny details that make a perfect piece of jewelry, from the way the stones are set to how the piece feels when you wear it. Sherry seeks out unique vendors from around the world, connecting her clients with international talent and resources, and is always on the lookout for rising trends to make sure Frantz Diamonds satisfies her clients’ needs.

Sherry’s greatest asset, however, is her genuine care for everyone who walks through her door. She believes in personal, passionate service, working to understand each person’s style and ensure that they leave happier than when they arrived. No job is too complicated, and no wish unattainable! At the end of the day, Frantz Diamonds is all about making connections and creating beautiful jewelry that tells a story.

In addition to carrying on the Frantz Diamonds legacy, Sherry is honored to further the charitable works of the Roanoke Women’s Foundation, of which she is a proud member. Her team has a history of generosity, donating to nonprofits including the ASPCA, American Heart Association, local food pantries, and more. During their 14-year relationship with a local chapter of the Juvenile Diabetes Research Foundation, Frantz Diamonds raised over $150,000 to donate to their cause.

Let Us Be a Part of Your Story

Have more questions about our custom design process? Want to kickstart a jewelry repair or appraisal? Give us a call at 540-989-8001!